Reimagining Possibility

Jonathan Martin, CMO of Pure Storage is all smiles as Pure Storage debuts with all glitz and glamor this Gitex 2016. Talking about the new campaign of Pure Storage ‘Hello Possible’, Jonathan says, “We have created a brand promise that is less inclined towards technology and more inclined towards what benefits the technology can bring to the customers. It’s a very transformational technology, something which is very different from what the storage industry has seen in the last two decades.

In today’s world, complexity is really the enemy of IT so we have created a whole different product that puts customer experience right at the heart of it allowing customers to do what they could not do before. So, procedures that used to take a full night before can be now done in an hour’s time. Thus we want to put customers at the center of everything that we do. Pure Storage’s laser focus on relationships continues to drive industry-best customer satisfaction – as evidenced by a Satmetrix-certified net promoter score (NPS) of 83.5.”