Pratik Patil, ASSO: VP Service Cyber Security from Tech First Gulf speak with GEC Media Group at GITEX 2024 the growing demand for cybersecurity services in response to increased threats and regulatory requirements. He highlights how his company is adapting by expanding managed security services and integrating advanced AI-driven threat detection to better protect clients. Pratik also addresses the common challenges businesses face, including budget constraints, a lack of expertise, and evolving threats.