Fawwaz Al Shammari, CEO at MBUZZ says that the distributor is here to create a niche in the market. Being at the cusp of digital transformation, MBuzz is seeing a great appetite in the region for the niche solutions that they have to offer and this was very evident from the customer conversations that they had at GITEX. “We have been visiting GITEX for a long time, but this year we have two booths of our own. The experience that we have had has been beyond our expectations. We had some great customer conversations at our stand and we could realize that our solutions and portfolio are a best fit for the enterprises and customers who are en route the journey of digital transformation,” says Fawwaz.
MBuzz started its journey as a telecom system integrator and then expanded as a supplier for telecom technology in the region. They gradually moved into IT distribution and brought various technologies from the Europe and North America market to the region. Fawwaz says that MBuzz has some niche solutions in Data centers that deliver high performance in lower cost and customers were really enthralled to see these offerings. “We are also opening our MBuzz technology lab in Saudi so that customers can have a hands-on experience of these technologies and have real-life demonstrations.