Returning to GITEX after 20 years, Adrian Hurel, VP of Global Field Operations for Aruba says that the show has grown huge in volume of people not only from Gulf but also the rest of the world. Aruba is exhibiting at GITEX under the theme ‘Delivering better experiences through digital transformation’ and demonstrating its Mobile First Architecture which is a next generation networking architecture for the software defined enterprise, designed to be mobile first and deliver a network that is open, secure, and autonomous. “We have our latest generation of networking products. We also are showcasing our SD – Branch solution. Our SD-Branch solution goes beyond the WAN edge and provides intelligent routing and dynamic path selection right down to the individual user, application and device,” says Adrian.
“I don’t think our competition can provide the same integrated solution. We have the Noble First Architecture. We always look at access to network and services through the lens of the user. And the user today is absolutely 100% noble,” he adds. Aruba also has a strong hold on its security portfolio.