In a brief rendezvous with Abbas Mukadam, General Manager, Strategy, the VAD told us how the company aspires to live the reality of connecting the right set of partners with the right set of solutions across the globe. “Strategy is a Value Added Distributor headquartered in UAE with a strong portfolio in diversified technologies like structured cabling, surveillance, intercoms, home automation, fire alarms etc to mention a few. We cater to India, GCC, North Africa and we are also expanding steadily to South and East Africa as well.”
Abbas said that the company has been operational in the Middle East since 2012. Though they had participated in the 2015 edition of GITEX, they are considering this year to be a very focused one where they are much aligned and concentrated