StarLink’s theme for GITEX 2017 is: Unify people, process and product by automating incident response with orchestration and machine
learning.
A cross-section of StarLink’s key vendors will showcase best-of-breed technologies that are embedded into the fabric of SDDC Security. “We don’t go to the market with a vendor or product centric view. We go with a solution centric view. The theme of our GITEX stand this year is ‘How to accelerate incident response’ using automation and orchestration that is based on machine learning technology. The more you can take the human out of the security problem, the more is the chance of protecting against breaches. Equifax for example, though having a
patch management, they did not manage it well, due to human error.
The solution to the problem is deploying proactive security, making sure you have proper tools in place to help combat the threat,” says Avinash Advani, SVP Strategic Alliances & International Markets at StarLink. So what differentiates them as a VAD? Avinash replies, “To be a VAD, you need to add value across the value chain- The partner, the vendor and the customer. We develop our model by adding value to the entire ecosystem. For vendor, we are a full extension on ground; for partner we develop programs to help partners become autonomous and helping them become more valuable; to the customer, we have a direct touch engine which has a soul purpose that is pipeline generation for the partners.”