The 37th GITEX Technology Week conference, which will open on October 8th 2017, aims to create an immersive, engaging and rewarding experience where businesses can bring all of their challenges, discuss collaborations and develop plans to expand and launch new products and innovations. eFatoora is showcasing their paperless solution during the five-day show.
In April of this year, His Highness Sheikh Hamdan bin Mohammed, Crown Prince of Dubai and Chairman of the Dubai Executive Council, announced the emirate will celebrate its last paper transaction in government by 2021 – a highly ambitious target for officials. In support of this initiative, eFatoora has revealed plans to help promote this vision through combined efforts with local government entities.
A new turnkey solution, eFatoora is designed to enable any environment to become paperless with superior efficiency. The company is also set to unveil its own loyalty program, which will allow consumers to use the paperless app with any retailer. The vision comes from eFatoora CEO Yasmine Khan, who said: “Carrying so much plastic in your wallet and so many cards can become a burden for consumers, especially, for women who like to shop, receive offers and discounts – but have become increasingly tired with the number of cards and offers that you need to sign up for while shopping.”
“The eFatoora experience should be an effortless procedure for customers, making the shopping and loyalty aspects seamless. We are extremely excited to be showcasing our paperless solution and loyalty program at GITEX 2017 and have bigger plans to expand beyond the UAE—taking in mind our commitment to promote environmental sustainability with the promise of reducing carbon footprint as a priority CSR,” explained Khan.
The eFatoora app will contribute significantly to the efforts to deliver a reduction in carbon footprint, as millions of tonnes of paper are wasted in unwanted receipts and documents.