TRA Displays ‘Erteqaa’ Initiative For Telecoms Service Centers

Telecommunications Regulatory Authority has featured the ‘Erteqaa’ initiative during its participation at GITEX 2016. The initiative aims to improve the telecom service centers in the UAE through a customer survey to help identify that services that increase their satisfaction in all telecom operators’ service centers across the UAE. Under the patronage of H.H. Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, the initiative was developed to implement one of the TRA’s strategic goal in achieving happiness for customers, which is part of a comprehensive agenda in response to the UAE Government’s directives to include happiness in its approach, targets and priorities. TRA pointed out that ‘Erteqaa’ is one of the various programs being implemented by the TRA to achieve customers’ happiness. It falls under the ‘Esaad’ initiative, which include various activities launched earlier by the TRA to help attain people’s happiness, following the directives of our nation’s wise leadership that happiness as not only an image to maintain but an action to be implemented and a national comprehensive plan that touches the core of all sectors.