The most exciting centerpiece at the SAP Gitex stand, is the Mercedes-Benz EQ Silver Arrow 01, one of the latest additions to the ABB FIA Formula E Championship line-up. The brand-new all-electric replica racing car is on display, ahead of The Mercedes-Benz EQ Formula E Team that will debut at the Saudi Diriyah E-Prix in November 2019.
“We are seeing strong Gitex turnout to our customer experience booth, The City of Possibilities, with visitors experiencing how digital transformation is enabling customer experience innovations across the economy, society, and environment,” remarked Mohamed Khan, MENA Channel Head, SAP Global Partner Organisation. Alongside customer experience, many customers are highlighting their move to the cloud. Amongst IT decision-makers in the region, 88% in the UAE and 59% in Saudi Arabia plan to increase cloud spend in 2019, according to recent YouGov surveys. Gitex is a key platform to educate customers on how cloud can optimise costs, enhance business agility and flexibility, and scale up as organisations expand.