Cisco’s invitation to “Reimagine a Digital Reality” at GITEX Technology Week 2016

Cisco will invite Middle East countries, organizations and businesses to “Reimagine a Digital Reality” at GITEX Technology Week 2016. The company will use GITEX as a platform to support efforts at accelerating digital transformation and to showcase its key business architectures and solutions that enable it, including Security, Cloud, Data Center and Analytics, Mobility, Application Centric Infrastructure and Collaboration. Cisco will also place the spotlight on ‘Threat–centric Security’, which includes threat detection, defense and secure remote access, and highlight how it delivers advanced threat protection across the entire attack continuum – before, during, and after an attack.

As part of its GITEX plans, Cisco will demonstrate its digital solutions and technology across multiple verticals including Public safety and security, aviation, education, transport, public sector, banking and finance, and oil and gas, amongst others. In addition to showcasing ‘real life’ Smart City scenarios, the company will highlight how implementing a digitization strategy will enable Middle East countries and organizations to reap the full benefits of the Internet of Things.

“As we move into an era of complete digitization, Middle East governments and organizations are rethinking their value propositions, business models and how they approach their infrastructure to improve quality of life, citizen services and business outcomes. Most regional governments and organizations have already begun their digital journey to create a better tomorrow for their citizens, customers and employees,” said Mike Weston, Vice President, Cisco Middle East.