Cisco to Bring Digitization to Life at GITEX

Cisco to demonstrate how digital business transformation will deliver secure IoE strategies to drive smart city implementation at GITEX Technology Week 2015

Cisco is gearing up to participate in the 35th anniversary edition of GITEX Technology Week 2015 with an expanded and focused presence this year. As part of its GITEX plans Cisco will showcase how implementing a digitization strategy will enable Middle East countries and organizations to reap the full benefits of the Internet of Things (IoT) today and the new era of Internet of Everything (IoE) in the future.

Cisco will demo ‘real life’ Smart City scenarios including a full demo of an augmented reality city as well as a government transportation demo. It will also showcase the key business architectures and solutions that will be important for digital transformation including Security, Cloud, Data Center and Analytics, Mobility, Application Centric Infrastructure and Collaboration.

Another major focus for Cisco during GITEX 2015 will be cyber security. “To create meaningful change, we must make sure that every entity can participate in a secure Digital Economy. When done right, security can not only help to protect the Digital Economy, but can also be a growth engine for each individual organization and, ultimately, for the global economy”, commented Rabih Dabboussi, General Manager, Cisco, UAE. Cisco will be at GITEX 2015 with its partners Intel, GBM and Alpha Data.

Cisco will also launch ‘Network as a Sensor and Enforcer”, and showcase its wider, threat centric security portfolio designed to support organizations before, during and after and attack.