Cisco’s participation at GITEX received widespread attention. Aligned with the theme of ‘Re-Imagining Realities,’ Cisco’s participation at GITEX invited customers, partners and organizations to experience how Cisco solutions are helping businesses and society to securely connect and seize tomorrow’s digital opportunity today.
“Our message is clear: digital transformation is disrupting industries and changing the world at an unprecedented rate. Organizations and businesses across all sectors must act now to remain relevant and to position themselves ahead of their peers” said Shukri Eid, Managing Director – East Region, Cisco Middle East.
At GITEX, Cisco invited Middle East organizations to re-imagine their businesses by highlighting real-life, industry relevant scenarios that demonstrate how its solutions can help accelerate their digital transformation journey. Partnering with Intel, Emircom and Alpha Data, Cisco brought digitization to life at its stand by showcasing customized technology solutions for key sectors relevant to the Middle East’s digitalization priorities. These included vertical-specific solutions for the public safety and security, retail, education, healthcare, and transport and logistics sectors, as well as the public and government services domain.
Governments and organizations across the Middle East are rethinking their digital infrastructure approach to improve quality of life, citizen services and business outcomes. A number of recent reports indicate that senior decision-makers across the region are more optimistic about digital disruption than their global counterparts. The prioritization of digital transformation on the agenda of leaders and boardrooms was evident by the level engagement Cisco executives witnessed during GITEX 2017.
“There is widespread appreciation for the potential impacts and pace of the changes taking place across markets. There is also a growing understanding that innovation is not a luxury, but a necessity for survival and growth that must stimulated and given strategic priority. This is driving businesses to be proactive in forming robust digital strategies that meet the challenges of tomorrow, and is a very promising sign for great things to come in the region,” added Shukri.